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GNC Partners with WebMD

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By: Sean Moloughney

Editor, Nutraceuticals World

GNC, Pittsburgh, PA, and WebMD, New York, NY, have teamed up to offer consumers more information about the potential health benefits of vitamins and supplements. Under the multi-year agreement, a new “Live Well Topic Center” will be hosted on WebMD and GNC’s website. Consumer education and product information will be distributed across GNC’s 4900 U.S. retail locations in addition to the WebMD network of over 50 million monthly users. GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page and other areas. An interactive, personal health assessment will also be available to help consumers establish health goals and identify the nutritional supplements that would be most beneficial for them. GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD’s interactive tools as well as its content for use in GNC’s domestic retail network.

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